America’s film and television industry embraces new advances in technology – both in how we tell stories and how we reach audiences.

Since the inception of the first motion picture more than a century ago, film and television has been at the cutting-edge of entertainment and technology. From 4D theaters and immersive movie-going experiences to special effects and shooting at 48 frames-per-second, innovations in filmmaking transport audiences to new worlds.

For example, drones were used in Disney’s Pirates of the Caribbean: Dead Men Tell No Tales to film the movie’s scenes at sea, allowing filmmakers to move straight from aerial to action shots and bring audiences an up-close and personal experience. And in Rouge One: A Star Wars Story, filmmakers created and used an air cannon explosion that allowed actors to get incredibly close to the explosions, making the fight scenes feel all the more realistic. While during the filming of Disney’s The Jungle Book, filmmakers experimented with virtual reality headsets as a way to see the virtual set created through CGI.

In Get Out from Universal Pictures, cinematographers used a set of specific zoom lenses during the eerier scenes to create the horror/thriller’s distinct foreboding feeling and make audiences feel a sense of discomfort. While in Kong: Skull Island, filmmakers used a widescreen 2:40 anamorphic format to make the movie look both classic and mysterious. After filming, visual effects artists added the 100-foot tall Kong, a giant lizard, and a massive octopus.

The team behind Kubo and the Two Strings fused stop motion puppetry with the latest digital animation technology to create a completely unique animated film filled with life, while the creators of Mad Max Fury Road included an eye-popping 2,000 VFX shots to create the movie’s dystopian reality.


Technological innovation has also made it possible to reach audiences where, when, and on any device they want. There are now more than 130 lawful online platforms for film and television content in the United States, and more than 460 around the world.

For a detailed list, visit Where to Watch for seamless, legal streaming services and apps.

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