PRESS ROOM
In the Netflix Era, Hollywood Wants to Know: What’s a Movie, Anyway? By Nicole Sperling
As the streaming revolution continues to roil Hollywood, more and more filmmakers—including Martin Scorsese and Steven Spielberg—are wrapping their heads around a surprisingly vexing question. By Nicole Sperling Gianluca Sergi has been obsessing about movies since he...
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From ‘Us’ to ‘Crazy Rich Asians’: Savvy Cultural Marketing Finally Pays Off for Hollywood
Studios and networks are adapting to changing demographics with effective campaigns that reach underserved audiences with authenticity. The hashtag was a marketer's dream, a double entendre that promoted the movie title and also perfectly conveyed the intention of the...
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“Avengers: Endgame” Now Top Grossing Opening in History.
"Avengers: Endgame" now has the biggest grossing opening in history, CNBC reports. The superhero hit made $1.2 billion worldwide in its first five days – the fastest a film has ever exceeded the $1 billion mark. The hashtag#Disney and hashtag#Marvel film beat...
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