Studios and networks are adapting to changing demographics with effective campaigns that reach underserved audiences with authenticity. The hashtag was a marketer's dream, a double entendre that promoted the movie title and also perfectly conveyed the intention of the...read more
"Avengers: Endgame" now has the biggest grossing opening in history, CNBC reports. The superhero hit made $1.2 billion worldwide in its first five days – the fastest a film has ever exceeded the $1 billion mark. The hashtag#Disney and hashtag#Marvel film beat...read more
How Do You Make it on Broadway? According to “Hamilton” star Mandy Gonzalez, it’s Not a Solo Effort.
“The quote that my mother said was, ‘Traveler, there is no trail. The path is made by walking.’ I think it's about surrounding yourself not with naysayers, but with people that are going to elevate you to be your best self.” She often get asked how to make it in the...read more